Certificate Course in Content Marketing


Training program in Hyderabad for Certificate Course in Content Marketing


Content Marketing Certificate Course – 12 Hours

  • Dates: March 5, 2018
  • Timings: 7 PM to 9 PM (IST)
  • Days: Monday to Friday
  • Duration: 12 Hours

Who could join this course?

People working in the digital marketing industry could join the course. A minimum of 3-6 months experience in the domain might be desirable. If you have content writing skills then it would be a plus.

Why Content Marketing is valued highly?

In the contemporary digital world, people are flooded with advertisements. Subsequently, business enterprises face it difficult to take their corporate messages effectively to the consumers. In 2011, a study undertaken by the Custom Content Council observed that over 70 percent of consumers opted to find information from articles in preference to corporate advertisements.

Currently, a large number of businesses, in their bid to approach their target audience, are taking recourse to a potential new strategy – content marketing.

Content marketing ranks top spot on the agenda of most marketers. Rightly, it acts as a standard tool for connecting with the audiences of marketers. A persuasive content has the capability to advance a brand’s reputation with choreographed writing.

Content marketing – Ways of doing it

Content marketing is done through sharing tips, advice, and other value-added information and transforms prospects into customers. It then transforms customers into reliable, lifelong, repeat buyers.

Also, content marketing enables performing a lot of things right. It helps in creating platforms for blogs and social media presence on Twitter, Facebook, YouTube, Google+, Instagram and other networks.

Content Advertising vis-à-vis Content Marketing

There are loads of benefits of content marketing. Although content advertising is relatively a new concept, the basic idea remains the same as in the case of content marketing. Content advertising involves the process of generating content with the objective of building content through paid distribution channels. It covers paid social, PPC campaigns, sponsored placements, as well as other forms of paid promotional avenues.

It needs to be availed by all organizations. It’s a perfect way of approaching people, earning their trust. There is a belief that advertising content yields positive results for organizations with longer deals cycle and it targets acquiring a readership. However, it is totally incorrect. It is essential for any business model irrespective of its size and tenure.

3 Content marketing tools

Building Engagement: Proper and intriguing content stimulates the target market to interact with it. If the content is worthy, a client will read the entire content page and touch upon points.

Creation of New Leads and Income: Engaging and gripping content on both your website as well as social networking forums will ensure it is shared by your regular visitors. It helps in acquiring new visitors thereby increasing the chances of obtaining new leads. In this way, content on social media is much more transformative than on the website alone.

Search engine-optimization friendly: Some people perceive that content marketing does away the need for SEO. In fact, both SEO and content go together. Your keyword research won’t be of much utility unless you incorporate those keywords into your content. Creating content without understanding what your audience is anticipating will leave you little traffic. Beyond that, top quality content is what gives you backlinks. Your web site page is described by Meta title, Meta description, header tags, and keywords.

Course Syllabus

Search Engine Optimization

  • What is Search Engine Optimization?
  • Optimizing Your Website for Search Engines
  • Advanced SEO strategy and best practices
  • How to successfully optimize a website?

Content Strategy

  • Effective Content Strategy
  • How to get Success with content?
  • How to measure success?

Content Ideas

  • Generating Content Ideas & Topics
  • Process to generate content ideas
  • Planning a Long-Term Content Strategy

Content Creation

  • Creating Content
  • Why is content important?
  • How to create great content?
  • Engage people with content
  • Sample content structure


  • Fundamentals of Blogging
  • Why does blogging help in marketing?
  • How do you create a successful blog?
  • What is a successful blog post?

Promote Content on Social Media

  • How to amplifying Content through Social Media?
  • Why is social media important?
  • Using social media effectively
  • How does social media strategy look like?

Guest Posts/Influencer Marketing

  • Fundamentals of Guest Posts & Influencer Marketing
  • How to Plan?
  • Examples

Growth through Content

  • Effectively Promote Content
  • Analyzing and Measuring Content success
  • Growth Marketing Mentality

Add Your Review